Google wishes to tap on Indian consumers to increase user base
Alphabet Inc. is a tech behemoth that is reigning all over the globe through Google. The company since a long span of time has been serving the developed parts of the world on their PCs. However, now the company is trying to target a new genre of audience to bolster growth: these are the people using cheap smartphones in economically instable countries.
The search engine giant is now putting in efforts to reach out to the developing countries. The initiative was fueled when Mr. Sundar Pichai, the Chief Executive Officer of Google for the first time made an official visit to India since he has taken charge of the company back in August.
Mr. Pichai was born and brought up in India and now he is scheduled upon meeting the software developers to chalk out ways through which they can enable the masses in the region to come online for the first time. The idea is to provide them a new canvas and then motivate them to make use of services like YouTube and Gmail.
For the trimester that ended in September, the biggest digital advertisement firm across the globe has recorded a $3.98 billion in terms of net income. This has gone up by $2.74 billion in comparison to the same quarter a year back. India however does not contribute quite significantly to the earnings of GOOG. Irrespective of this, the company has been trying its bests to make a mark in India. This initiative is in compliance with their long term goal of capitalizing on the emerging markets.
As per the company’s quarterly earnings report, Google does not chalk out the revenues on the basis of countries particularly. However over the past two years they have been calculating the average according to which sales in United States accumulate to 45%, in United Kingdom its 10% and almost 45% in remaining parts of the world.
According to Wall Street Journal, “The bulk of the world’s four billion people not yet connected to the Internet reside in developing countries, according to the International Telecommunication Union. Consultancy McKinsey & Co. says about one billion people in India alone are still offline.”
This actually indicates that India is a potential market for Google to add on new users since most of the consumers remain untapped. Google has already bid farewell to the Chinese market since the company could not adhere to the nasty censorship laws implanted on foreign companies in the region.
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