Microsoft Might Not Be Able To Redeem Itself In The Smartphone Industry

Microsoft struggle in the smartphone industry seems like their destiny

Smartphones that are equipped with high end features are considered to be a necessity in the modern tech world. Apple Inc. through its flagship smartphone iPhone and Google Inc. through its Android powered smartphones are known for dominating the market with high end features that are offered to their consumers. These companies are presently dominating the smartphone market that causes other companies like Microsoft Corporation to stumble with the sales of its Windows Phones.

The company wishes to come out of the present state of obscurity by launching the Windows 10 smartphones. So by coming up with a new smartphone, the company vowed to cater to all those features which it initially failed to offer to its users previously. So by coming up with Windows 10 Mobile, the company might have dealt with the issues that were pending however, they have certainly not offered anything better to intrigue buyers. Moreover, by not offering the apps that are present on the ecosystem of Google, the company has actually again created a vacuum that needs to be filled.

The app store of Microsoft has succeeding in catching the big fishes like Twitter and Microsoft , however consumers are now spoilt since they are used to the availability of thousands of app on their smartphone. The Windows 10 Mobile certainly has apps that cater to the basic needs of consumers to stay connected. However, it still does not boast of other luxury app that make the entire experience worthwhile.  The app collection of Google Play Store and Apple App Store is far beyond what Microsoft is offering.

As per the recent reports published by IDC, the Windows 10 Mobile is not likely to improve the company’s standing in the operating system fraternity since their market share is quite stagnant. So now it seems like it actually quite late for the company to redeem itself in the smartphone fraternity.

Another issue that is encountered is that the company has failed to make its smartphones readily available in the market. So all those who even would want to get their hands on the Lumia 950 or Lumia 950 XLL might not be successful to do so. Apart from Microsoft’s online stores the smartphones are only available with AT&T. the company has also struggled with giving a tough time to Google and Apple thus their reign is likely to continue for the years to come. It is high time that they realize that its actually not their game.