After US, all day breakfast paves its way in Melbourne.
McDonald's Corporation is all geared up to extend its all day breakfast plans in Australia. The company has launched all day breakfast in Melbourne and soon wishes to extend it to other Australian cities.
This comes as no surprise since the company has already brought all day breakfast in the United States. At all McDonald's outlets in the United States, the cut off time has finally been removed and now the items are available round the clock for all those fans that want to get access to the breakfast items all day long. The concept has become extremely successful in the United States and is now being implemented in Australia as well.
The capital of Australia is Melbourne where the all day breakfast concept has been implemented. The company now has plans to extend the offering to other cities in the times to come. Initially the breakfast cut off time was 10:30 am after which the company used to retail the regular McDonald's menu. However there was a popular demand that the items to be made available throughout the day for all those who wanted to get their hands on the scrumptious hash browns at all times.
This is the first city where the all day breakfast menu is being served, but the company has already revealed its plans to offer the same promotion in Sydney during New Years.
The company has highlighted that this offer is for a limited time. However, they have not really specified the duration of the promotion. A disclaimer was published on the Twitter page by a user named @maccas that stated, "Soon to be available for selected breakfast items, at participating restaurants for a limited time."
This clearly indicates that the company is trying its best to redeem itself and bolster operations across the globe. Mr. Steve Easterbrook, the Chief Executive Officer of the company is trying its best to stir in revenues and bring the company to stability. The recent aggressive measures taken by the company are a sign that they are trying very hard to regain stability. However, things are not really in their favor since there are several lawsuits and organizational shortcomings that are causing them to stumble.
Hence the company needs to continue with innovation so that they can continue to satisfy the consumers. Moreover, it also needs to overcome the ill name associated to them so that they have a positive valuation in the eyes of analysts and investors. We hope that the Australian market embraces the all day breakfast with warmth.
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