McDonalds To Come Up With Its Coffee Shop

McDonald's is going to come up with a coffee shop to target caffeine lovers.

McDonalds Corporation has been trying its best to pave its way to redemption. Recently the company has come up with several offerings that are targeted to regain their loyal customers. It recently came up with all day breakfast that is doing quite well. It has also come up with a festive menu to add to the joy and spirit of the holiday season, including other incentives that are targeted to make people crave for McDonald’s all over again.

Clients have now started to become very reticent at any point of time when MCD starts to offer a new experience. However now, the company’s recent endeavor might just be worth the talk. Mickey D’s recently announced of establishing a McCafe in the Canadian market.

However, the McCafe is actually fading away the thin line, which used to distinct McDonald’s from renowned coffee shop Starbucks. Moreover, considering the paradigms of the Canadian market, this is actually a rival to Tim Hortons too.

This initiative is taken by the company to establish its image as a "build on its reputation as a leading coffee brand," which is actually a very charitable self-image. This is actually great news for all those consumers who consider it quite hard to look for a popular chain offering them the instant buzz they require from their coffee. According to Grub Street, “Coincidentally, franchisees might, too: One big complaint of theirs has been the difficulty of operating what's, in effect, a mini coffee shop over at the corner of the counter.”

This is one of a kind standalone McCafe being launched in Toronto, Canada. The café is situated at the transit of the Union Station conveniently. At this point of time, the company is just trying the concept out but another one will also be launched in the fiscal year of 2016.

Since it is a café, McDonald’s menu has to be tweaked where a range of pastries needs to be added. Items like croissants, tarts, cheese danishes, Mini Chocolatine, hot chocolates etc. need to be added to the menu to make it attractive. The company has come up with an affogato, which is derived from the Oreo McFlurry.

Coffee shops are doing quite well in the west since many consumers prefer to have their daily caffeine on the go. Moreover, business meetings, small gatherings are preferred at such locations. The idea of a McCafe is quite intriguing and is likely to disrupt the industry.